Instant, Transparent Estimates That Convert 10x More Electrical Leads

Stop losing jobs to voicemail.10x your website conversions.

TrueLight Estimator is the branded, upfront quoting tool that turns curious homeowners into booked jobs. Built on the principle of honest scales, our tool lets homeowners answer a few simple questions, snap photos of their panels and fixtures, and get a realistic price range in under 60 seconds. You get a highly qualified lead with photos, address, and project details waiting in your inbox.

See it in action
No credit card required
Live in under 10 minutes
Cancel anytime
10x
More leads vs. a contact form
60 sec
Average homeowner quote time
38%
Lift in booked jobs
$0
Per-lead fees, ever

Your website is leaking jobs in the dark.

"Let your light shine before others, that they may see your good deeds..." — Matthew 5:16

Homeowners shop for electricians at 9 PM on a Tuesday — usually after a flickering light or a tripping breaker scares them. If your site only offers a "Contact Us" form, you are losing them to the next contractor who offers immediate answers. People crave transparency and truth in pricing.

83% of shoppers
actively compare prices across multiple websites before making a purchase or booking decision.*
78% of customers
buy from the first business that responds to their inquiry.*
62% of calls
to small home service businesses go unanswered, and 85% of callers who reach voicemail never call back.*

Stop letting them call the next guy on Google. Give them the answers they want, instantly.

"Suppose one of you wants to build a tower. Won't you first sit down and estimate the cost to see if you have enough money to complete it?" — Luke 14:28

How it works

Count the cost, before the truck rolls.

Embed TrueLight on your site, share the link in ads, or send it by text. It looks like your brand, talks like you, and prices with the accuracy of a licensed master electrician.

1. Visual Questions

Photo-driven multiple choice. Customers tap pictures of their panel, fixtures, outlets, and GFCI locations — no guessing required. We educate them on the 'Why' behind the cost as they go.

2. AI Photo Review

Our AI acts as your digital apprentice. It analyzes uploaded photos of panels, fixtures, and wiring to verify the scope of work, catch safety red flags, and ensure the estimate is built on a solid foundation.

3. Instant Price Range

A tight ±15% estimate with an honest, itemized breakdown. They book with confidence. You get a fully qualified lead.

"The Lord detests dishonest scales, but accurate weights find favor with him." — Proverbs 11:1

Built on integrity. priced by your shop.

You control every service, every option, and every dollar.

We just give your customers the honest, modern, upfront buying experience they are actively looking for.

Fully Branded
Your logo, your colors, your service list. It looks like a page on your own site — because it is.
Your Services & Prices
Standby generators, EV chargers, panel upgrades, rewires — toggle on and tune to your exact local market in minutes.
AI Photo Inspector
Analyzes photos of panels, fixtures, and wiring to verify scope and catch hazards before you ever roll a truck.
Qualified Leads Only
Real addresses, photos, and project scope arrive in your inbox. No more 'what does a ceiling fan cost?' tire-kicker calls.
Webhook + CRM Ready
Send leads directly to Jobber, Housecall Pro, ServiceTitan, Zapier, or your own backend in real-time.
Conversion Analytics
See drop-offs, top services, and revenue captured — so you can steward your marketing budget like a pro.
Pricing

Free during early access

We're working with a select group of electrical contractors to refine the platform. Pricing will be announced soon — early users lock in the best founding-member deal.

Starter
$99/ month

For solo electricians & small shops seeking to work smarter.

  • Up to 5 services
  • Branded estimator page
  • AI photo review
  • Email lead notifications
  • Unlimited estimates
Start Free Trial
Most popular
Pro
$249/ month

For growing teams that need automation and deep integrations.

  • Unlimited services & branding
  • Multi-user team access
  • Webhook + CRM integrations
  • Conversion analytics
  • Priority support
Start Free Trial

Join the early access program

Get full access free while we build. Lock in founding-member pricing when we launch.

Your next 10 jobs are already on your website.

Bring your pricing into the light. Spin up your TrueLight branded estimator in under 10 minutes and start converting high-quality, high-trust leads tonight.

Sign in
10-minute setup
Free during early access
No credit card