Stop losing jobs to voicemail.10x your website conversions.
TrueLight Estimator is the branded, upfront quoting tool built for home-service pros — painters, landscapers, HVAC techs, deck builders, plumbers, and electricians. Homeowners answer a few simple questions, snap photos of the work area, and get a realistic price range in under 60 seconds. You get a fully qualified lead — photos, address, and project details — waiting in your inbox.
See the estimator tailored to how your customers actually buy.
Don't see your trade? We probably support it — start a free trial.
Watch a price range build in real time.
Three quick taps and your customer sees a tight, honest ±15% range — the same flow your homeowners get, just shorter.
Demo numbers are illustrative. Your real estimator prices to your shop, your market, and your margins.
What should homeowners capture?
One clear photo per angle is all the AI needs. Here is exactly what to tell your customers for a painting job.
Wide room shot
Stand in a corner and capture the full wall area, including ceiling height.
Wall close-up
Show cracks, nail holes, or wallpaper that needs prep.
Trim & doors
Baseboards, crown, and door frames so we know what to mask.
Ceiling detail
Popcorn, smooth, or stained — the AI needs to see what gets painted too.
Upload one photo. See what our AI sees.
Same vision model your homeowners get inside the real estimator. Limited to 2 free analyses per session.
Snap a real photo. Watch our AI scope it.
Upload one picture of the work area and the same model your customers see will return a quick pro-level read.
Upload a photo to see a sample of the AI Photo Inspector your homeowners get inside the real estimator.
- Same vision model your customers will use
- Trade-specific persona based on your selection above
- Nothing is saved — this is a one-off preview
Your website is leaking jobs in the dark.
"Let your light shine before others, that they may see your good deeds..." — Matthew 5:16
Homeowners shop for contractors at 9 PM on a Tuesday — usually right after something breaks, peels, leaks, or quits working. If your site only offers a "Contact Us" form, you're losing them to the next pro who answers their question right now. People crave transparency and honest pricing.
Stop letting them call the next name on Google. Give them the answers they want, instantly.
"Suppose one of you wants to build a tower. Won't you first sit down and estimate the cost to see if you have enough money to complete it?" — Luke 14:28
How it worksCount the cost, before the truck rolls.
Embed TrueLight on your site, share the link in ads, or send it by text. It looks like your brand, talks like you, and prices by your shop, for your market. Currently showing: Interior repaint.
1. Visual Questions
Customers tap pictures of their rooms, trim condition, and ceiling height — and learn the 'why' behind every line item.
2. AI Photo Review
Our AI scans uploaded photos of walls, trim, and ceilings to verify square footage, flag prep work, and ground the price in reality.
3. Instant Price Range
A tight ±15% estimate with an honest, itemized breakdown. They book with confidence. You get a fully qualified lead.
"The Lord detests dishonest scales, but accurate weights find favor with him." — Proverbs 11:1
Built on integrity. priced by your shop.You control every service, every option, and every dollar.
We just give your customers the honest, modern, upfront buying experience they're already looking for.
Try it free. Upgrade when you're ready.
Start with 5 free estimates on the house — full admin access, AI photo analysis on a templated service, and your branded estimator live in minutes.
For solo pros validating instant quoting on one flagship service.
- 1 active service
- Up to 200 estimates / month
- Branded estimator page
- Email lead notifications
For growing crews running multiple service lines with photos and AI.
- 3 active services
- Up to 1,000 estimates / month
- AI photo analysis
- Conditional logic
- Admin analytics
For multi-trade shops and franchises that need the full toolkit.
- 10 active services
- Up to 5,000 estimates / month
- AI analytics & insights
- Custom domain (coming soon)
- Everything in Pro
Start with 5 free estimates. Upgrade when the leads start rolling in.
Your next 10 jobs are already on your website.
Bring your pricing into the light. Spin up your branded TrueLight estimator in under 10 minutes and start converting high-quality, high-trust leads tonight.